LeBron James teased fans with a cryptic announcement titled “The Decision Part 2”, immediately igniting speculation about his NBA future. Many assumed it could signal retirement or another career-defining moment, recalling his 2010 decision to leave the Cleveland Cavaliers for the Miami Heat. However, the reveal surprised everyone: it was a Hennessy V.S.O.P. cognac campaign.

LeBron James “Decision Part 2” Video

The video announcement, originally scheduled for noon Eastern Time (6 PM CET), was released early due to LeBron’s training commitments. In the clip, LeBron dramatically declared:

The video cleverly echoed phrases from his 2010 “Decision,” teasing fans who were expecting a major NBA announcement. The full video can be watched directly below:

NBA Career Highlights

LeBron James, soon to turn 41 in December, is preparing for his 23rd NBA season with the Los Angeles Lakers. Since being drafted by the Cleveland Cavaliers in 2003, he has also played for the Miami Heat and Lakers, winning championships in 2012, 2013, 2016, and 2020. He currently holds the NBA’s all-time scoring record with 42,184 points, surpassing Kareem Abdul-Jabbar (38,387) and Karl Malone (36,928).

He ranks second in all-time games played (1,562) behind Robert Parish (1,611). In 2024, he made history by playing alongside his son Bronny, the first father-son duo in an NBA game. Earlier this year, he became the first male professional athlete to have a Ken doll made in his likeness.

Hennessy Collaboration & Limited Edition Bottle

LeBron extended his partnership with Hennessy, launching a limited edition orange bottle featuring his name and signature “crown” gesture, a nod to his nickname “King James”. The ad concluded with LeBron saying: “I like my decision.”

Following the announcement, ticket prices for his last regular season game surged from €215 to €430, reflecting fans’ excitement about his anticipated farewell season.

Legacy and Sports Influence

LeBron James remains one of the most influential athletes globally, not only for his on-court achievements but also for his off-court branding and partnerships. His collaborations, like the Hennessy campaign, continue to bridge sports, lifestyle, and luxury markets, reinforcing his status as a cultural icon.